New style for Smith's Chips

Smith’s Snackfoods (a division of PepsiCo) is Australia’s largest potato chip manufacturer.

A walk down the potato chip aisle of any supermarket will reveal the opportunities for improvement in the shelf management of multipack chip products, especially as stock depletes. Brand messages are lost, delicate packages lead to broken and wasted product, and the bulky flexible bags are costly to handle.

In conjunction with The Smith’s Snackfood Company, Visy spent many years in research and development to come up with the new Box style that delivers a cost-effective and sustainable solution, packaged in a ‘shelf ready’ shipper.

The Visy microflute Multipacks are strong, shelf efficient, easily stored and shelf ready.

Consumers will find the improved pack format easy to handle, carry and store. The recyclable packaging is available in multipacks for different households and occasions, and product is better protected.

The packaging has been developed for 15- and 20-pack options, with easy-access windows and carry handles for effortless carrying and pantry access.