THAIFEX - Anuga Asia Introduces Clear Protein, Highlights Plant-based Trends

The global protein supplement market is gaining traction and products like clear protein are emerging as a game-changer. THAIFEX - Anuga Asia 2024 is set to exhibit this exciting trend, offering a glimpse into the future of food and beverages with product showcases, industry insights, highlighting plant-based options.

According to Innova Market Insights, global meat substitute product launches have increased and are growing at a CAGR of +14.8% (Jan 2019 – Dec 2023). Looking at protein ingredients used, cultured & microbial and plant-based proteins showed a growth of +21.4% CAGR, with wheat gluten (15.9% share) and pea protein (15.7% share) being the top two. Keep an eye out for bean proteins (+59.7% CAGR) and sunflower protein (+58.1% CAGR) as they gain traction.

At the trade show, exhibitors will showcase innovative products like "Suuper Clear Protein", a drink of innovative tea, chocolate, or fruit flavours that pack in 23 g of protein per serving. This allergen-free, low-calorie wonder drink also delivers a complete package of all 20 essential amino acids. Another product, the LePlants Plant-Based Clear Protein Powder - Yuzu Beverage Powder uses advanced enzyme digestion technology that ensures smooth, juice-like consistency and optimal protein absorption.

Why the Clear Choice?

Clear proteins are associated with refreshing and light appeal, a stark contrast to the traditional thick and often unappetizing protein shakes. Technological advancements have enhanced taste, texture, and solubility. The broader appeal of clear protein extends its use well beyond gym enthusiasts to casual fitness individuals and anyone seeking a convenient and healthy way to boost their daily protein intake.

THAIFEX - Anuga Asia, Asia’s leading food and beverage trade show, will demonstrate the global shift towards sustainable and health-conscious food choices. The multitude of plant-based products on offer this year aligns with growing consumer desire for products that promote a healthy and sustainable lifestyle, along with rising awareness of clean-label products. "Clean Label" products and options cater to specific dietary needs, such as allergen-free and functional foods.

Plant-based proteins take center stage at the special show Future Food Experience+. With a program of talks and panels, there’s a special focus on protein consumption trends, the future of nutritious and functional proteins, and the latest trends in F&B. Along with food tastings, some of the trends featured include Alternative Meat and Protein, Clean Label, Functional & Free-Form Products, Future Food Solution for Sustainable Food System, Future-Food-Tech, Plant-based Protein or Foods, Superfoods, Sustainably Produced or Packaged. The Asian plant-based food market, estimated at $17.4 billion in 2020 and projected to experience robust growth by 2026, is a clear testament to this trend.

The first-ever Alternative Protein Taste and Flavour Contest will take place alongside the supporting programme, Future Food Experience+, at THAIFEX - Anuga Asia. Any of the alternative protein food and beverage exhibitors at THAIFEX - Anuga Asia this year may participate in in the contest. The contest is designed to spotlight innovation in alternative protein sources. A panel of judges will visit each exhibitor at the trade fair to select the best-in-class products for 2024 based on taste, texture, aroma, and innovation.

Another dedicated showcase, the THAIFEX - Anuga tasteInnovation Show, will demonstrate the groundbreaking food and beverage products available at THAIFEX - Anuga Asia this year. It's a plethora of insights as to where current F&B innovation and trends are headed, immersing you in emerging trends like plant-based proteins, functional foods, and sustainable packaging.

Transparency and Sustainability Define the Future

THAIFEX - Anuga Asia is a compass for the future of the food and beverage industry. Clear and plant-based proteins represent a fundamental shift towards transparency, health-consciousness, and environmental responsibility in food choices. By showcasing these innovations, THAIFEX - Anuga Asia sheds light on consumer preferences and future product development, underlining the importance of innovation in catering to global consumers.