Market Temperature: Industry Opportunities 'Ripe' Ahead of Foodtech Packtech 2025

As preparations ramp up for the next major New Zealand industry trade event, Foodtech Packtech, scheduled for 2–4 September at the Auckland Showgrounds, event organiser XPO Exhibitions has observed a fascinating industry landscape. While some sectors are continuing to navigate challenges caused globally by high inflation and the cost of living crisis, improvements are on the horizon, and the food and beverage manufacturing sector is already brimming with potential.

What’s New in Food Technology & Manufacturing, an official media partner for the event, spoke with exhibition event and sales manager Deb Haimes to gain insights into the current climate, future outlook, and the significance of maintaining a strong market presence during uncertain times.

Q: How is the current economic climate affecting the businesses you’re speaking to in the food and beverage manufacturing and packaging industry? What’s the sentiment?

It varies across the industry. For example, suppliers of consumables and services are holding up well, while those selling larger machinery and equipment are encountering more customers meticulously researching and quantifying every investment. Despite challenges for some segments, overall sentiment remains positive. Markets are cyclical, and economists anticipate a market upswing in the second quarter of 2025, so everyone is working hard with that expectation in mind.

Q: Does that have an impact on forward planning?

Absolutely. Some are understandably cautious. But those who can weather the current climate see this as an opportune time to invest in the things that will put them in a better position when we’re on the other side of this.

Q: What does that look like for Foodtech Packtech?

Foodtech Packtech remains a key opportunity for businesses aiming to maintain market presence, prepare for growth, and generate leads. With 85% of exhibition space already booked, we’re focused on readying our exhibitors to make the most of the forecasted opportunities and finding others who will add to our incredible mix.

For the longer term, we’re excited for more buoyant times ahead. As more interactions go digital, our company is doubling down on in-person experiences and continuously working on ways to deliver greater value to the businesses and industries we serve.

Q: Are there any emerging trends in the food and beverage manufacturing sector that you’re noticing?

We’ve seen increased demand from emerging companies seeking food ingredients and suppliers. Unsurprisingly, the appetite for more automation and innovation that enhance efficiency and reduce waste continues to grow. Both our exhibitors and attendees are eager to explore the latest advancements and solutions.

Q: What makes Foodtech Packtech a must-attend event for businesses in this industry?

We know it’s crucial to help businesses prepare for the expected upturn. Foodtech Packtech is an essential platform for maintaining visibility and engagement with target clients — which is vital for building secure, sustainable businesses. Given Foodtech Packtech takes place every two years, it’s a long time to be out of the market if you miss the opportunity to be involved. Everyone is facing slightly different challenges and areas for growth, so I’m always happy to chat with anyone in the industry about how they can leverage an event like this for their business.

For more details and exhibiting information contact Deb Haimes at deb@xpo.co.nz or visit foodtechpacktech.co.nz.

Image credit: iStock.com/Smederevac