Chocolate Centre of Excellence opens in Switzerland
Nestlé has announced the establishment of the Chocolate Centre of Excellence, the company’s first R&D facility entirely dedicated to the development of premium and luxury chocolate.
Located at Nestlé’s chocolate factory in Broc (Switzerland), the centre will be operating by mid-2009 and will bring together international chocolate-making professionals such as top confiseurs, sensory experts and packaging designers.
The centre’s establishment indicates that Nestlé sees luxury and premium products as one of its key strategic areas with above-average growth and profit potential over the coming years. It also explains Nestlé’s partnership with Belgian luxury chocolatier Pierre Marcolini, who will be working with the team in Broc for some of the company’s future chocolate ranges.
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