Tetra Pak wins iF design award

Tetra Pak’s Tetra Evero Aseptic has been awarded a 2014 International Forum Packaging Design Award (iF award). The product is said to be the world’s first aseptic carton bottle for ambient white milk.

The pack was chosen by a panel of 50 international experts for its innovative concept, attractive appearance, ease of handling and outstanding environmental performance.

“Tetra Evero Aseptic is based on an imaginative design that combines the easy handling of a bottle with the food protection and environmental advantages of an aseptic carton. The ergonomic cylindrical shape with flat side panels makes it easy for big and small hands to hold, whilst the printing space across the whole surface of the package offers maximum branding impact to capture consumer attention,” said Lars Bengtsson, product group director at Tetra Pak.

“All of these are made possible by a number of technology breakthroughs, including the first injection moulding for aseptic packaging. Winning an iF Packaging Design Award is testament to all the hard work of our R&D team.”

In 2014, the iF Packaging Design Award attracted 264 entries. Having won the award, Tetra Pak can now use the iF logo on all Tetra Evero Aseptic packages. The company received the award at the BMW Welt in Munich.