NZ 'cavemen' crowd fund paleo company
A New Zealand cricketer is turning to crowd funding to launch a range of paleo foods. Mitchell McClenaghan and Ryan Kamins are hoping to raise $100,000 in funding for their Clean Paleo brand through the www.indiegogo.com site.
The pair aim to break into the Australasian, American and European markets with their products, which include two breakfast cereals, a biltong product and a range of free-range, egg-white-based proteins.
“The funds we raise will give us the best chance,” said Kamins. “America has 314 million people. If we can get our brand into even a handful of stores we will be set to expand to deliver even more great products to consumers around the world.”
Kamins cites the paleo diet (also known as the caveman diet) as key to his recovery from a number of health issues.
“Since being on the diet, my symptoms have reduced dramatically and it worked much better for me than any medication I took ever did. I now realise how important diet is for not just physical health, but overall wellbeing,” said Kamins.
The team aims to break into the US market in the next twelve months.
More information on the crowd-funding project is available at www.indiegogo.com/projects/cleanpaleo-paleo-food-company.
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