New name, same logo for organic certifier

The organisation behind Australia’s most recognised organic logo has changed its name. Biological Farmers of Australia (BFA), owner of the Australian Certified Organic ‘bud’ mark, is now known as Australian Organic.

Australian Organic says the name change better reflects its business, which is to promote organic produce and production, educate the public about organic food and fibre, and facilitate organic certification.

A not-for-profit organisation formed by a group of farmers 25 years ago, Biological Farmers of Australia was initially established to support organic farming before moving into certification.

“Biological Farmers of Australia was a great name that reflected the origins of the company, at a time when organic as a brand was not well understood; however now the company is made up of farmers, manufacturers, wholesalers, retailers and consumers committed to growing organics in Australia, with the promotion of organics being the core focus of the group,” said Dr Andrew Monk, Chair of the Australian Organic Board.

“We needed a stronger brand that supports the company’s long-term goals and clearly says what we are about. The Australian Certified Organic brand is already well known amongst the one in five Australians who regularly purchase organics so it made sense to adopt a similar name for the parent company.”

The Biological Farmers of Australia name will be retained by Australian Organic and used to promote activities around farmer education. The iconic ‘bud’ logo and the Organic Growers of Australia sunflower logo - also owned by Australian Organic - will remain unchanged.

The organisation’s new web address is www.austorganic.com.