New name for Demag Cranes

Demag Cranes Group has a new name: Terex Material Handling & Port Solutions. The crane company is being integrated into Terex following Terex’s purchase of a majority share in the company in August 2011. The Demag name will continue to be used, joining Terex Corporation’s portfolio of brands.

Demag Cranes has been integrated into Terex as a fifth business segment named Material Handling & Port Solutions, operating alongside other Terex segments of Aerial Work Platforms, Construction, Cranes (mobile and tower cranes) and Materials Processing (crushing and screening equipment). Demag Cranes Group will operate under the Terex Material Handling & Port Solutions name in its dealings with customers and the market, replacing the Demag Cranes identity.

The new Terex Material Handling & Port Solutions business segment consists of two business groups. The Material Handling business group comprises the industrial cranes business along with its associated services in most countries. The Demag brand name will be extended to include the tagline “A Terex Brand” and continues to stand for the industrial cranes, components and related services.

The Port Solutions business unit combines the Gottwald Port Technology business of Demag Cranes Group with the port equipment business of Terex. The Gottwald brand has been changed to Terex Gottwald to reflect the integration of the two brands, which are both well-known in the port industry. With its combined product portfolio, Terex Port Solutions offers its customers a broad range of manual, semi-automated and automated solutions in the port technology sector.