Multiple awards for Wine-In-Tube product
Taylors Wines has received a number of awards for its packaging across its special edition and exclusive ranges.
The family-owned company won two gold medals at the 2013 Printing Industry Craftsmanship Awards, a gold medal at the 2013 Australian Packaging Design Awards and an award at the 2014 Worldstar World Packaging Organisation Awards.
The company’s special edition Wine-In-Tube product won both the Australian Packaging Design Awards in Melbourne and the 2014 Worldstar World Packaging Organisation Awards. In total, 249 packages from 35 countries were judged, and Taylors’ Wine-In-Tube was the only finished wine product entry to be selected as a 2014 Worldstar winner.
The Wine-In-Tube was designed to promote consumer sampling and tasting. Taylors was the first winery in Australia to sell the customised 60 mL glass tubes, which are flacon sealed with an aluminium cap. The Wine-In-Tube reportedly optimises the wine sampling process by minimising the oxygen present, keeping the wine’s properties intact.
In addition, Taylors was reportedly the only brand to take out multiple gold medals at the Printing Industry Craftsmanship Awards. The Taylors Tateham’s Waterhold range won gold in the categories of Flexographic Printing and Labels (any process other than offset).
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