Kraft executives volunteer at Foodbank

Tuesday, 05 October, 2010

The President of Kraft Foods Australia & New Zealand, Rebecca Dee-Bradbury, will volunteer at VicRelief Foodbank to help feed Australians unable to afford to buy food this year.

Dee-Bradbury will work alongside a team of 20 Kraft volunteers, including the Executive Vice-President of Kraft worldwide and the President of Kraft Asia Pacific, not only to celebrate their milestone donation amount, but also as part of their annual global giving week, which will see over 14,000 employees volunteer across the globe.

She said her choice to volunteer at Foodbank Australia was a reflection of the importance Kraft placed on its partnership with the food relief organisation.

“For us at Kraft Foods Australia & New Zealand, this is truly exciting. Foodbank is such an important partner in helping feed the 2 million at need Australians who struggle to afford to buy food each year, and our employees have thrown their total support behind trying to make a difference.

“Volunteering and understanding our community partners is immensely beneficial to the Kraft Foods team. It increases employee engagement, enables staff development and ultimately makes us a more sustainable company,” Dee-Bradbury said.

The CEO of Foodbank Australia, John Webster, said the organisation was grateful for Kraft’s multifaceted support.

“Our partnership has evolved well beyond the generous food donations they make to our organisation nationally, which have totalled 1 million kilograms of food in the past four years.

“Kraft also provide hundreds of hours of volunteer support each year, and we are grateful to be their charity of choice to enable them to engage within the community, and to demonstrate their keen sense of corporate responsibility,” Webster said.

Dee-Bradbury will attend her shift at VicRelief Foodbank in Yarraville. During her shift she will package food relief hampers and assist some of the 480-plus community organisations that rely on VicRelief Foodbank to provide food and material aid for their clients.

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