Capturing the Indonesian youth market

While Australian companies need to focus their attention on creating packaging for an ageing population, those selling to the Indonesian market are in quite a different situation. With more than half of the Indonesian population under 29, manufacturers should be looking to attract younger consumers, Canadean says.

Canadean’s research shows that Indonesian consumers aged 15 to 29 are predominantly students and young professionals who seek products that are easy to use on the go. They’re more likely to make impulse purchases and favour attractive and convenient packaging.

“The 130 million Indonesian consumers aged 29 or under are one of the best opportunities for consumer packaged goods (CPG) firms across Asia-Pacific. Packaging manufacturers need to lead the way in showing CPG firms the most effective strategies for targeting these consumers,” said Canadean Analyst Ronan Stafford.

Young consumers are more easily influenced by look and design than their older counterparts. As spend increases in the food sector, the quality and presentation of the packaging should be faultless with clean-cut graphics and fonts, Stafford says.

These findings are based on the Canadean report ‘Latest Trends and Key Issues in the Indonesian Retail Packaging Market’.