Brand makeover for Emrich

Coinciding with its recent expansion, Emrich has had a brand makeover, including an updated company name, logo and website.

Having been known as Emrich Industries for almost 30 years, the company recently changed its name to Emrich Packaging Machinery Pty Ltd.

“We wanted a name that better describes what we specialise in and ‘Emrich Packaging Machinery’ does exactly that,” said Steve Richardson, Emrich’s Managing Director. “It’s now much easier for prospective customers to find us and to instantly recognise what it is we do.”

The company has also refreshed its logo. The new logo features a globe, which Richardson says symbolises the company’s mission to source and supply the best packaging equipment from around the world.

Emrich updated its website as part of the branding overhaul. “We did some research into how our customers search,” Richardson said. “This led us to reorganise our content so visitors can search for packaging machinery to match their products, or they can look at different types of packaging machinery or brands.

“On the updated website, we also included case studies that show the impact of our packaging equipment on a variety of clients’ businesses, and people find this very interesting,” Richardson said.

More information about the company and its products is available at www.emrich.com.au.