Australians willing to pay extra for Australian made products

Consumers prefer to buy local, even if it costs more, according to new research from Roy Morgan, commissioned by the Australian Made Campaign.

Buying Australian made matters more to consumers now than it did 12 months ago, the research shows, and Australians regularly buy locally made products.

Of the respondents surveyed, 55% said that buying Australian made had become more important to them in the last 12 months. Just 12% said they would not buy Australian products if they were more expensive.

“The research confirms that people are becoming more conscientious about buying local,” said Ian Harrison, Australian Made Campaign chief executive. “They are aware of the benefits of buying Aussie products, and of the impact that their purchasing behaviour has on jobs, local business and future opportunities.

“Concern is mounting over job prospects in this country, but research like this indicates a proactive effort by consumers to turn things around.”