Mars Petcare Australia invests $112.6m to expand its Wodonga factory

Mars Petcare Australia has announced it will be investing AU$112.6 million to expand pet food manufacturing capabilities at its Wodonga factory.

Proud to have been manufacturing at the site since 1967, this project builds on more than $55.8 million invested at the Victorian facility over the past five years and will enable the company to futureproof its local operations for years to come by creating over 60 new jobs through the onshoring of pet food production.

The investment will support the development of a 7800 m² manufacturing facility dedicated to the production of single serve pouches, including two additional lines with a combined yearly capacity of 25 kT — around 290 million pouches of cat food initially. The new facility will primarily serve the Australian and New Zealand markets and the growth of both existing and new product ranges across the company’s well-known brands such as WHISKAS, ADVANCE, OPTIMUM and DINE.

Australia’s cat population is projected to grow at 3.7% (2020–25 5YR CAGR), faster than the dog population (1.4%). Pouch products represent the largest share in the Australian wet cat food market (53% as of May 2023) and are demonstrating significant growth (19.9% YOY).

Craig Sargeant, General Manager – Mars Petcare Australia, said: “As a market leader, we are committed to bolstering our local operations by sourcing and making most of our portfolio right here in Australia. This significant investment will allow us to respond to pet trends including the continued rise in cat ownership — growing at nearly 4% per year — more than twice as fast as our dog population.

We’re also seeing increased demand for convenience, with pouch products representing half of the Australian wet cat food market and growing at nearly 10% per year.”

As a result of the project’s contribution to the local economy, Mars Petcare Australia’s investment has been supported with grant funding from the Victorian Government’s Regional Development Victoria.

Harriet Shing, Minister for Regional Development Victoria, said: “As pet ownership continues to increase there are enormous opportunities for businesses like Mars to expand. We’re continuing to work with rural and regional producers to support investment in growth industries, to cement Mars Petcare’s long-term operations and workforce in Wodonga and its place in a strong market.”

Construction of the new facility at the Wodonga factory has commenced and is set to be fully operational by mid-2025.