Kellogg's commits to helping 3 billion people by 2030

Kellogg Company has announced its ‘Better Days’ commitment to help 3 billion people by the end of 2030 by addressing global food security, climate and wellbeing.

The company’s ‘Creating Better Days’ Corporate Responsibility Report outlines some of the ways it plans to achieve this, including:

• Nourishing 1 billion people with its foods, delivering nutrients of need and addressing hidden hunger.
• Feeding 375 million people in need through food donations and expanded child feeding programs.
• Nurturing the planet by supporting 1 million farmers, especially women smallholders and workers.
• Conserving natural resources all along the value chain, from responsibly sourcing ingredients and reducing food waste, to providing recyclable, re-usable or compostable packaging.
• Encouraging employee volunteerism, ensuring an ethical supply chain and supporting diversity and inclusion.
• Living its founder’s values by advocating on behalf of hungry children everywhere and engaging 1.5 billion people to help address food security.

Chairman and CEO Steve Cahillane said: “Our visionary founder, WK Kellogg, was focusing on sustainability and communities when he founded our company more than 100 years ago.

“There are more than 820 million hungry people in the world, the majority of whom are women and girls. As a leading global plant-based food company, achieving food security is at the heart of Kellogg Company’s commitment to society.”

Launched in 2013, its ‘Breakfasts for Better Days’ commitment is “far ahead of schedule”, noted Kris Bahner, Senior Vice President, Global Corporate Affairs at Kellogg Company. Since announcing its 2016 commitment to create 3 billion better days by the end of 2025, it has achieved 40% of its goal.

According to the company, it has provided 3 billion servings of food to people in need, supported 329,000 farmers through climate-smart agriculture programs and reduced greenhouse gas emissions to the equivalent of taking 317 million miles off the road in the last 10 years.

“Often we think of food insecurity as an issue in developing markets, but according to Food Bank around 4 million Australians have experienced food insecurity in 2018, many of whom are categorised as having very low food security. It’s devastating that in an economy like ours, people still go hungry, and it seems things are getting tougher for many people, especially in rural and regional areas,” said Kellogg ANZ Managing Director Esme Borgelt.

“Under our global Breakfast for Better Days platform, we have been partnering with organisations including the Clontarf Foundation, Auckland City Mission and Food Bank, as well as made food and financial donations to Rural Aid, to help create better days for families in Australia and New Zealand. We have donated approximately 25 million serves over the past 5 years.

“We are very proud that we have been sourcing 100% of our grains from Aussie farmers for 90 years, and are still doing so today. Even though the ongoing drought is taking its toll on supply, we continue to support our farmers by buying all of our grains locally.”

Kellogg’s current ‘Breakfasts for Better Days’ and Global Sustainability commitments will conclude at the end of 2019 and 2020, and the company will continue to track and report its progress.

Image credit: ©stock.adobe.com/au/science photo