Spreading Success: How Pic's Went Global with Fishbowl

The future of premium food products has never looked brighter. According to CSIRO, demand for luxury and novel food products is expected to reach $2.8 billion by 2030, growing at around 2% per annum. The export opportunity is also projected to grow from its current value of $1.1 billion to $1.7 billion by 2030. For food makers with ambitions of scaling up, entering supermarkets, and expanding to international markets, now appears to be a great time to invest in the right infrastructure.

One brand that successfully navigated this journey is Pic’s Peanut Butter, a boutique manufacturer. Selling 30,000 jars of peanut butter daily and exporting to markets around the world, Pic’s relied on Fishbowl to streamline its operations and support its rapid growth.

Scaling without the right tools

Pic’s Peanut Butter was founded in 2012 with a commitment to making high-quality peanut butter from Australian Hi Oleic peanuts. As demand grew both domestically and internationally, Pic’s faced an increasingly complex supply chain. Managing imports of raw materials, manufacturing processes, and global distribution required a robust system, yet the company was still relying on spreadsheets to track inventory. This led to inefficiencies, manual errors, and a lack of visibility across multiple locations.

“Before implementing Fishbowl, we relied on multiple spreadsheets in Excel, which meant we were unable to effectively manage our inventory across multiple locations. It required a lot of manual entry, resulting in endless hours chasing errors and corrections,” says Heath Bowman, Operations Manager at Pic’s Peanut Butter.

Additionally, the inventory capabilities of Reckon, Pic’s accounting software, were insufficient for handling the company’s increasing complexity. Without an integrated purchasing system, tracking costs and managing purchase orders were becoming overwhelming.

Streamlining operations with Fishbowl

To overcome these challenges, Pic’s Peanut Butter implemented Fishbowl, an advanced inventory management system that seamlessly integrated with Reckon. The platform provided a comprehensive solution for managing purchase orders, work orders, transfers, and sales orders — ensuring efficiency at every stage of production and distribution.

Beyond simplifying day-to-day operations, Fishbowl also highlighted areas for improvement within the company’s processes. “An unexpected benefit was the way it immediately forced us to correct some of our systems — it highlighted where we were cutting corners!” says Bowman.

A business poised for global growth

Since implementing Fishbowl, Pic’s Peanut Butter has significantly improved its operational efficiency. With a centralised inventory system, the company can now manage stock across multiple locations with ease, reducing errors and freeing up time for strategic growth initiatives.

For up-and-coming food makers looking to scale their businesses, Pic’s journey offers valuable lessons: growth requires not just passion and quality ingredients, but also the right systems to support expansion. With premium food exports on the rise, investing in advanced inventory management solutions like Fishbowl can be the key to achieving supermarket success and international reach.

Want to learn more about how AI is shaping the food and drink industry? Click here to download our free e-Book: “Food Manufacturing 2025: AI Technology Drives Inventory Innovation”