Australian poultry business Lenard's celebrates 36 years

Australian poultry retailer Lenard’s is celebrating 36 years of family tradition.

Founded by Lenard Poulter in 1987, the company has grown from a single store in Queensland to a nationwide franchise. Lenard’s daughter, Kelly Beach, and her husband Joel Beach are now playing a pivotal role in the poultry business so it still remains in the family.

Kelly’s passion for the business and commitment to upholding her father’s legacy are evident in every decision she makes. “Lenard’s is more than just a business to us; it’s our family legacy,” she said. “We are committed to continuing my father’s vision of providing Australians with fresh, high-quality poultry products.”

The company operates on two fronts — franchising and manufacturing. The franchising arm continues to thrive with many longstanding stores such as Willows Townsville marking its 30th year of operation this year and the Caringbah Sydney store currently undergoing refurbishment after 11 years of successful operation.

The manufacturing team boasts employees who have been with the company for nearly two decades. Mathew Turner and Natasha Wells, who both started their careers at Lenard’s stores as teenagers, have been part of the manufacturing team for 19 and 14 years respectively. Vicky, another longstanding employee with around 10 years of experience in manufacturing, now works in the sales team.

Cameron Lee, the Product Manager with 15 years of service at Lenard’s under his belt, leads a product team that continually innovates to meet customer needs. The team has recently launched new economical products such as Pockets, Lenny Pops, Bulk Packs and new Sausage flavours that are more accessible through independent retailers. A new ready-to-heat (cooked) range is also set to launch soon.

In addition to these exciting developments, Lenard’s is set to open a factory outlet in Capalaba. This move marks an exciting new chapter for the company and opens up opportunities for more factory outlets across Australia.