Three trends that will shape the future of the food industry
A recently published report has identified some key areas where change is driving disruption and investment in the food and nutrition industries. The report, published by Euromonitor International, outlines three areas in particular that you might want to pay attention to in the future.
One of the areas that the report touches on is mindful eating and the concept of food as medicine. People are increasingly considerate about the quality and healthiness of the food they consume, with the line between foods and supplements becoming blurry. For example, yoghurt and sour milk products are making a notable uptick in claims advertising their gut and immune health benefits. Expect consumers to pay more and more attention to these sorts of healthy foods.
The second theme covered is plant-based foods and alternative proteins. Plant-based foods have been popular over the last year. Meat alternatives proved to be especially popular in 2020, posting double-digit growth for the first time in over a decade.
Finally, the report identifies transparency and traceability as important topics to follow into the future. These themes are so important that 60% of relevant professionals expect supply chain traceability to have the most important impact on their business in coming years. Traceability can see boosts in sustainability and efficiency so keep an eye out for ways in which to utilise it in your own supply chain.
The full report, entitled Trends Shaping the Future of the Food and Nutrition Industry, can be downloaded.
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