Three major food trends for 2022

Food and beverage company FrieslandCampina has published its annual Trend Report. The newest edition has identified three major trends for the industry for next year.

Healthiness

The first trend that the report identifies is that of consumers being interested in the healthiness of their choices. After the difficulties in life brought about by the pandemic, consumers are more interested than ever in making decisions that are healthy and impactful for their own benefit. Food that is healthy or has lasting impacts is going to prove popular in the next year.

Luxury

The second trend is that of luxury experiences, with a particular interest in premium and unique foods. Whether they are surprising flavour combinations, interesting fast foods or just plain over-the-top versions of regular food items, consumers want to try new and exciting things.

Mindfulness

The final major trend is that of mindfulness. With society moving back towards its pre-pandemic days, consumers want to be more mindful of how they live their life. This increased social conscience means that consumers are looking to use locally sourced ingredients, to spend more time with friends and buy sustainably. Finding inventive ways to incorporate leftovers into delicious/indulgent soups, sauces, curries and marinades is another feel-good approach. For example, the butter honey toast pictured above brings leftovers to a new level.

The full report is available for download, which includes a number of micro trends and insights.

Image credit: FrieslandCampina