Goulburn Valley unveils packaging rebrand

Goulburn Valley, which is part of SPC, has revealed its Taste the Good Life rebranding, which will see new designs and logos applied to the packaging of the entire preserved fruit range.

The branding is meant to be evocative of a luxurious, decadent world and features premium and plump fruits emblazoned across the jars and bottles.

“Goulburn Valley has a long and proud heritage, and we want to reinvigorate the brand by demonstrating how versatile the range is across all areas of cooking,” said Rebecca Tilly, SPC Marketing Manager Fruit. “In ‘Taste the good life’, the campaign distils the true essence of the brand and brings it to life in a way that will surely attract attention and drive purchase consideration.”

“With rich soil, flowing water and an abundance of sunshine, the Goulburn Valley is the beautiful home of our produce. Not only does our produce taste delicious, achieving an appetising look is something we are as equally passionate about.”

The new design language is a part of SPC’s commitment to high quality goods and better food for the future. Products in the newly rebranded range are available now in supermarkets around the country.

“Within the SPC family of brands, we are committed to always enhancing the great food experience for our customers,” said SPC CEO Robert Giles. “We are excited to announce the ‘Taste the Good Life’ campaign, dedicated to the richness of the Goulburn Valley and the careful packaging that delivers our produce to people around Australia and globally.”

Image credit: ©stock.adobe.com/au/anastas_