Baby food creator opts for re-usable packaging

A re-usable polypropylene pot has been selected to provide a point of difference in a range of ready-made organic baby foods released in Sweden.

The Lovemade range includes eight locally produced varieties packaged in RPC Superfos’s injection-moulded SuperLock polypropylene pot, which holds 215 mL of product and features a 95 mm-diameter lid.

The creator of the range, Danish entrepreneur Silvia Wulff, said the width of the lid is important.

“In terms of giving parents an ease-of-use experience the diameter is important,” she explained. “The SuperLock pot is the right size, making it easy to stir, get a spoon in and the baby food out. Add to this the click-on screw-off lid makes it hassle-free to open and reclose the pot.”

The barrier labels of the pot provide a long shelf life, enabling the products to be placed in retail stores under ambient temperatures alongside competing products sold in glass.

“Plastic has low weight, which means reduced transportation costs and reduced environmental impact. I also appreciate the fact that SuperLock is suitable for autoclaving, so we can ensure suitable shelf life and at the same time deliver pure and natural products, avoiding the need for additives or preservatives. In addition, the pot can be re-used at home multiple times, which adds value to our product,” said Wulff.

The labels feature eye-catching artwork, while the base of the pack is transparent, making it possible to see the contents at the time of purchase.