Recycled and recyclable bread tags, launched by Tip Top

Launching on South Australian shelves, Tip Top has announced a move to more sustainable packaging by introducing 100% recycled and recyclable cardboard bread tags.

Tip Top employs more than 4000 people and produces over 1 million loaves of bread every day, which are delivered to more than 18,000 locations. The bread tag initiative is designed to remove 11 million plastic bread tags from local waste streams by the end of 2021 and will eventually eliminate over 400 million plastic tags per year as they roll out the tags nationally soon.

The transition to recyclable bread tags is the first of a series of packaging innovations under the company’s new vision, ‘Feeding Aussie families more sustainably’.

Graeme Cutler, Director of Sales and CSR Lead, Tip Top ANZ, said, “Our goal is that by 2025, all Tip Top packaging will be 100% recyclable, reusable or compostable to help close the loop.

“Developed and produced through rigorous testing, the new sustainable bread tags promise no compromise on freshness and taste. Customers can expect to be provided with the same Tip Top quality that millions of Australians enjoy freshly baked every day and have trusted since 1958,” Cutler said.

Tip Top encourages consumers to recycle their cardboard bread tags in kerbside recycling bins by tucking the tag securely inside other paper or cardboard products, such as an envelope or paper bag, giving them the best chance of being recycled into a new product rather than being sent to landfill.

Paul Klymenko, CEO of Planet Ark, said, “Small plastic items such as bread tags are problematic in the waste system. It is great to see this innovation by Tip Top in using 100% recycled content which can then be recycled when placed in kerbside recycling correctly. It is pleasing to see circular economy thinking being applied as they are designing out problematic plastic waste and keeping resources in use.”

Cardboard bread tags can be found on all Tip Top fresh, sliced breads on South Australian shelves from today (26 November 2020).