Label to help improve consumer trust in A2 milk products

Dairy companies worldwide are motivated to produce A2 milk to respond to the consumer demand for a perceived healthier alternative to conventional dairy. As the interest in A2 milk grows, the milk industry faces an increasing need for proving the authenticity of the products they are offering.

Swiss food testing company SwissDeCode has now launched its A2 INSIDE Label, which is intended to help the end consumer clearly identify the efforts of dairy producers in guaranteeing authentic A2 milk products. The label will be used by companies who analyse their herds and milk batches using the company’s rapid DNA tests.

Milk beta-casein can be of mainly two types: A1 and A2, with A2 milk containing only the A2 type. Originally, all cows carried the A2 beta-casein gene exclusively, but over time they underwent a genetic mutation, which resulted in a different version of the beta-casein gene that codes for the A1 beta-casein type. Migration and modern farming resulted in the spread of this genetic mutation, which led to a mixed cattle population that can produce A1, A2 or both types of beta-casein.

Dairy companies that purchase and conduct the DNAFoil A2 Cow Test and the DNAFoil A2 Cow Milk Test can apply to receive access to the new label from SwissDeCode. Batches of milk or milk from cows that tested negative for the presence of the A1 beta-casein can bear the A2 INSIDE Label, which can be accompanied by a QR Code. When scanned, this code leads the consumer to a website explaining the concept of A2 milk and the testing process that cows and milk went through in order to receive the label.

“By granting a quick identification of tested A2 milk products, this label facilitates the decision-making process for consumers and boosts their trust in the brand. For companies, this represents a higher brand reputation and the possibility to protect premium revenue,” said Brij Sahi, CEO and co-founder of SwissDeCode.

For more information about the A2 INSIDE label, visit: https://swissdecode.com/dna-foil/a2-inside-label.

Image credit: SwissDeCode.