Cadbury hunts out some savings with its Easter egg packaging

Cadbury Australia is changing its Easter packaging to achieve savings in plastic and cardboard from some chocolate Hollow Hunting Eggs and Easter Gift Boxes sold in Australia and New Zealand.

The plastic crates previously used for the Easter hunt eggs will move to 12- and 24-pack cardboard cartons, saving about 131,000 kg of plastic.¹

Meanwhile, the plastic blister and excess cardboard in some Cadbury Easter Gift Boxes will also be removed, saving over 200,000 kg of packaging.²

“This is one of the biggest and boldest packaging changes we’ve ever made to our Easter range,” said Ben Wicks, Vice President Marketing Mondelez International.

“Over the last two years, we have been working hard to redesign our packaging footprint, preserve the taste and quality of our Easter products, and deliver a positive change for Cadbury fans. The move forms part of Mondelez International’s commitment to make its packaging better for people and planet, through reducing packaging, evolving packaging and improving recycling systems.”

The company recently invested in Licella Holdings to progress one of the first advanced recycling facilities in Australia. Licella will use its innovative Catalytic Hydrothermal Reactor (Cat-HTR) technology to recycle soft plastic waste into a crude oil suitable to produce new food-grade plastic packaging.

And earlier this year, Cadbury also launched its new Snacking Right Hub, a mobile-friendly digital platform providing Cadbury fans with up-to-date recycling and disposal advice and information about Mondelēz International’s commitment to mindful snacking and sustainable sourcing.

_{1. Amount of plastic saved by switching to cardboard, when compared to the total quantity of plastic that would have been used to pack 204 g and 408 g Cadbury Hollow Hunting Eggs, based on the total forecast production volumes for Australia and New Zealand for 2024.
2.  Amount of plastic and cardboard packaging saved by reducing the cardboard box and retail display carton size and switching the plastic blister to cardboard, when compared to the total weight of packaging that would have been used to pack various gift boxes based on the total forecast production volumes for Australia and New Zealand for 2024.}