Riviana benefits from packaging design service

Kirk Group has launched a bespoke agency, Task by Kirk, to provide consumer brands with an end-to-end design execution service, taking package design concepts to shelf-ready printed products.

Task recently worked with Riviana to rebrand the Always Fresh line of products in just two months, halving the time from the previous process and at half the budgeted spend.

Riviana Retail Strategy Manager Georgina Vergunst said she was impressed that Task was able to handle such a difficult brief so quickly, which involved producing colour-accurate press-ready artwork for a wide range of global print partners.

“Task helped us navigate the complicated world of design to print,” Vergunst said. “It just made the whole process so much easier and they were able to take care of whatever came up.”

John Kapiniaris from Task explained that providing an end-to-end service was vital in getting products to shelf faster, which had huge financial implications given the competitive retail market, where retail shelf space was at a premium and failure to launch products on time could cost businesses.

“This also runs the risk of your product being replaced by your competitor’s products or private label, with the long-term issue of having to renegotiate new shelf space, with no guarantee your products will get back on the shelf,” he said.

Task by Kirk’s graphics specialists can advise on design suitability for printing, with the final design then rolled out across all product lines and sizes, drawing on their print expertise to ensure artwork is accurate and print-ready first time.

By being involved at the back end of the design execution process, Task helps clients to avoid mistakes that could have been anticipated, can advise of potential printing problems and can offer tailored solutions to avoid duplication and agency fees.

The company claims it saw a gap in the market that could make the packaging design and printing process more streamlined, eliminating process duplication and time-consuming errors so product is delivered to shelves more quickly.

With this service users have an opportunity to improve the quality of the final printed product, reproducing colours and designs to meet the original brand vision.