CHEP's retail pallets take gold and silver at industry awards

Supply chain solution provider CHEP has won gold and silver for two of its customer solutions at the 2016 POPAI Marketing at Retail Awards.

The winning products were the Retail Display Pallet and the Retail Modular Pallet. The innovative pallets are a ‘one-touch’ solution, where the same packaging is used for transportation, retail display and storage of products, removing multiple product handling requirements and streamlining the transport process from the manufacturer to the retail floor, without further packing or unpacking.

As part of the award submission, CHEP presented a case study with Tru Blu Beverages to demonstrate how they work together to build better supply chains.

“Both platforms are designed to move products seamlessly from the manufacturer to the retail floor, as an innovative one-touch solution fully stocked and ready to go, while also removing the need for one-way cardboard packaging and minimising transport resources, including a reduction in fuel,” said CHEP Director of Strategy and Marketing for Australia and New Zealand Justin Frank.

Around 65% of retail supply chain costs are incurred in the short distance from the loading dock to supermarket shelf display.

“Together, with the movement from the distribution centre, it is commonly known as the ‘last mile’ and is the current battleground for innovation in the quest to gain efficiency, reduce environmental impact, improve on-shelf availability and promote sales,” said Frank.