Victus International product development service

Victus International provides a service to help with approvals for new drink product developments that meet the specifications of the larger retail ranges, ready for summer and the fast moving market.

During these unprecedented times, the company acts as a strategic partner to help formulate and bring innovative ideas to market so that Australia and New Zealand remain ahead and lead global trends.

In keeping up or leading these trends we can look at Seltzers as an example. Seltzers continues to have great success in the US and this trend is growing here. The appeal to a new health-conscience consumer on claims such as gluten-free, fat-free, low carbohydrate and low sugar is appealing to an ever changing demographic.

Education, including fermentation, using alcohol sources other than standard vodka bases, along with flavour development with identified source is a niche that is worth considering and developing in our current markets.

Partnering with a developer who understands ‘concept to consumer’ is paramount. Victus prides itself on this service and its current offerings are said to be well received in the industry. Having access to technical knowledge and complete product development, with all organoleptic properties along the way, may be difficult to achieve for common trading companies, which can lead to a slower product to market.

Victus International’s aim is to support new product developers to ensure their innovations lead the way and get to market.