Kellogg's launches gluten-free Coco Pops in Australia

Kellogg’s Australia now has gluten-free versions of Coco Pops and Sultana Bran cereals as part of its gluten-free portfolio. Coco Pops Gluten Free are made from gluten-free grains of puffed rice with cocoa.

Endorsed by Coeliac Australia, the Kellogg’s gluten-free range now includes Coco Pops Gluten Free, Sultana Bran Gluten Free, Corn Flakes Gluten Free, Special K Gluten Free and Gluten Free breakfast biscuits.

With over a third of Aussies (36%) seeking gluten-free products, Kellogg’s Australia’s Senior Marketing Lead, Dan Bitti, said the range is designed to meet the needs of all Australians.

“Whether you’re looking for a high-fibre cereal or simply want to enjoy a chocolatey taste, both Sultana Bran and Coco Pops Gluten Free cereals are sure to deliver that great taste you expect,” he said.

Both new gluten-free products are available at Coles Supermarkets in Australia.