Cheesy snack study: top flavour revealed

Taste and nutrition company Kerry recently surveyed nearly 9000 consumers across 16 countries in Europe, Latin America, North America, Asia Pacific, the Middle East and Africa to learn more about their snacking behaviours as they relate to cheese-flavoured savoury snacks, while also studying new product launch activity.

It was found that consumers have a positive perception of cheese flavours in savoury snacks, with 62% stating that cheese flavours make savoury snacks more exciting. Cheese-flavoured snacks also outpaced the overall savoury snack category in new product launches.

While 77% of consumers globally said taste is the number one reason they love cheese, preferences vary across different markets and geographies. Indulgence is a big driver in Europe, while consumers in the UK, South Africa and the US turn to cheese for comfort. In Latin American countries, consumers associate cheese with freshness.

Cheddar, mozzarella and parmesan are popular among respondents in North America and Europe, while dairy flavours such as milk and cream play a central role in savoury snack flavours in Asian countries — particularly in China, Indonesia and Thailand. Kerry’s proprietary sensory research also showcased how taste perceptions vary hugely around the world, with panellists in Indonesia describing cheese-flavoured snacks as buttery and mild compared to panellists in the UK finding them strong and salty.

The research also explored top flavours based on snack type, with cheddar reigning supreme around the world and also cited as the most appealing cheese profile across potato chips, popcorn and cheese puffs.

Commenting on the research, Soumya Nair, Global Consumer Research and Insights Director, said: “Cheese is a truly cultural experience, shaped by different geographies, generations of rich culinary history, local ingredients and traditions. Our research indicates that there is an opportunity to innovate in this space and bring new flavours to life across a variety of savoury snacks. But cheese-flavoured snacks also bring indulgence and a sense of adventures to consumers. Snack producers can be very creative in blending the traditional with the new.

“Although many consumers love classic, single-cheese flavours in savoury snacks, there is plenty of scope for mixing things up. A significant percentage — 50% — tell us that creative additions such as herbs, spices and chilli are variants they look for.”

Image credit: iStock.com/hamza ishqaidif