Joint development agreement heats up

HeatGenie has expanded its joint development agreement with packaging products supplier Crown Holdings for beverage and shippable soup packaging as part of its plans to expand its HeatGenie self-heating technology to the market.

The addendum to the joint development agreement expands the scope to include sampling, manufacturing equipment engineering, supply chain development and scaling activities to commercialise with strategic brand partners. HeatGenie’s heater manufacturing partner will participate in commercialisation activities going forward.

HeatGenie’s self-heating technology heats beverages within their packaging. Consumers press a button on the bottom of the package to activate the heating process. A food-safe material within the heater provides high content energy and heat at a controlled rate, heating a cup of coffee or soup in less than two minutes.