FrieslandCampina Kievit develops fat powders for the savoury market

There is a rising demand for more clean label products and creamy, indulgent foods, according to research from food and beverage manufacturer FrieslandCampina Kievit.

The company used its own exclusive online conversation analysis and in-depth market information to study trends and developments in the savoury market, including ‘clean label’ and ‘indulgence’ trends with respect to soups, sauces and ready-to-eat meal kits.

Kievit’s research found that, over the last two years, consumers have been embracing the clean label topic as a lifestyle trend, and demanding clarity on the products they consume.

It also found 39% of online conversations include creamy indulgence, and people are seeking experiences in taste and texture that can be promoted on social media.

“Consumers look for two important things: a clear, clean and comprehensible label, and indulgent experiences,” said Gea de Groot, Global Product Group Manager.

Using the results, the company has updated its portfolio of fat powders to better serve customers.

One of its plant-based products is the Vana-Crema 50D, a palm and dairy-free solution that has a high-oleic sunflower oil base and offers an adjustable sensory profile of whiteness, creaminess and a neutral taste. Alternatively, the Vana-Lata CB72B is a cream-based fat powder that delivers an indulgent, creamy taste with an increased shelf life of nine months.

“We used this insight in our labs to, for example, develop concepts for a spicy carrot souppaccino, a seasoning mix for ready-to-eat soup kits, and creamy chicken, shitake and a Thai Tom Yam soup. These clean label recipes, using our innovative ingredients, satisfy the needs of consumers looking for taste experiences and adventures in texture, without compromising on product transparency. Customers can use these recipes as inspiration to develop market-winning end-consumer products,” de Groot said.

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