Unilever to acquire US frozen Greek yoghurt brand

Unilever is set to acquire Yasso, a brand founded in 2009 by childhood friends Amanda Klane and Drew Harrington that makes a range of frozen Greek yoghurts. The acquisition by Unilever’s Ice Cream Business Group will see Yasso joining other premium brands in the portfolio, including Ben & Jerry’s, Magnum and Talenti.

Each product in the current Yasso range contains less than 150 calories, responding to growing demand in North America for healthier frozen snacks.

Matt Close, President of Unilever’s Ice Cream division, said Yasso has built strong appeal in the fast-growing ‘Better For You’ segment, which may lead to high growth in this space for Unilever in North America.

The transaction is expected to close in the third quarter of 2023, subject to regulatory approvals and closing conditions.

Image credit: Unilever.