Tetra Pak launches new Customer Innovation Centre in Singapore

Tetra Pak, a food processing and packaging solutions company, has launched its first Asia-based Customer Innovation Centre (CIC) in Singapore. The centre addresses the evolving needs of the fast-growing Asian markets. It will help the region’s food and beverage manufacturers uncover growth opportunities, accelerate and enhance product innovation to create winning solutions for their brands.

Located at the Tetra Pak Jurong site, the new CIC was custom made to bring together Tetra Pak’s infrastructure, expertise and processes to help customers ideate and evaluate products across the entire value chain. Equipped with the latest tools and technologies, the centre is designed to facilitate brainstorming, prototype product formulations, customise packaging designs and finally refine the product until its full-scale market launch.

The CIC is a customised, collaborative innovation where subject matter experts from across the world are involved, leveraging the company’s portfolio of packages and services.

“We are excited that Australian and New Zealand brand owners will be able to take advantage of CIC, to work with Tetra Pak’s experts to develop innovative and profitable new products. In particular, we want to help our customers understand the opportunities opening up in Asia, and to learn how they can supply to these new export markets. This will enable them to develop new leading-edge products and increase their market presence both locally and internationally,” Tetra Pak Managing Director Oceania Craig Salkeld said.

The Singapore CIC is the third in Tetra Pak’s expanding global network of CICs, after Denton (USA) and Dubai (UAE).

Image caption: Panoramic view of the Tetra Pak Singapore CIC.