Strengthening the Australian Made, Australian Grown logo
The Australian Made Campaign (AMCL) aims to encourage shoppers to look for the Australian Made, Australian Grown logo when they shop.
Strengthening their message, AMCL has teamed up with Sam Kekovich, the well-known ‘Lambassador’.
“There’s nothing more Australian than supporting local products and produce by looking for the iconic green and gold kangaroo logo,” Kekovich said. “You know it makes sense to buy Aussie.”
“Sam has already been part of something quintessentially Australian in his role as Lambassador, so it was an obvious choice to get him on board,” AMCL Chief Executive Ian Harrison said.
“Hearing such a well-known Australian identity on radio encouraging shoppers to buy genuine Australian products and produce will no doubt have an impact,” he said.
The AMCL’s radio campaign comes just weeks before the introduction of the federal government’s new food labelling program, which will see nearly all food products made or grown in Australia carry the Australian Made, Australian Grown logo.
The government’s new food labelling scheme commences on 1 July 2016. Business will have two years to transition to the new food labels.
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