Goodman Fielder launches its new nutrition policy

Goodman Fielder has launched its new nutrition policy, which is informed by science to help the company turn its nutrition goals into actionable commitments.

The new policy is designed to help the company reach its 2025 commitments as well as continuous nutrition improvement of its products through to the end of 2026.

By the end of 2025, its ambitions are for 70% of its everyday portfolio to score a Health Star Rating of 3.5 or above, and 70% of intended retail products will display a Health Star Rating.

According to Simon Eagar, Head of Research and Development at Goodman Fielder: “Our goal with our nutrition policy was to take a holistic approach across our whole portfolio of products, by establishing targets to build on the great momentum we have made in improving the nutritional profile of our products. This aligns to our purpose of making everyday food better for everyone. We have already made some excellent progress in the area of reformulation and the adoption of the Health Star Rating, particularly around our loaf and wrap products.”

“There is always work to be done, particularly when we look at new product development and innovation — so, this policy gives us a framework for future success.”

Through innovation and reformulation, the policy sets out to deliver on nutrition aspirations that align with the voluntary Healthy Food Partnership guidelines and supports consumers to make informed food choices.

“As worldwide nutrition guidelines evolve, it’s vital we are able to strike a balance between reformulation, nutrition and product integrity to ensure we maintain the taste customers love and the quality they are used to, all at an affordable price point for everyone’s budget,” said Eagar.

Most recently, Goodman Fielder achieved the milestone of 500 tonnes of sodium removed from its Helga's and Wonder bread ranges, which means 30%* less sodium in every Wonder and Helga’s sandwich.

The company has also recently launched its Wonder 5 Star bread range, developed especially to achieve a 5-star health rating.

“Our nutrition policy commitments also extend to responsible marketing commitments, donation of essential grocery items to support our local communities, and supporting the nutrition, wellbeing and education of our employees. We have sought advice and feedback from a wide range of stakeholders. We are really proud of the commitments and aspiration of our revised targets and framework, knowing it will be integral to guiding us now, and into the future,” said Eagar.

_{*based on a meaningful reduction of 100mg of sodium per sandwich.}