Food and beverage industry supplier AustFlavor rebrands to AUSGRAPE
Australian Vintage has announced the rebrand of AustFlavor to AUSGRAPE.
A division of Australian Vintage, operating from a facility at Buronga Hill in Australia’s Sunraysia wine region, AUSGRAPE grows, processes and exports grape-derived products to the global food and beverage industry.
Specialising in grape juice concentrate, single strength grape juice (not from concentrate) and wine dealcoholisation processing, AustFlavor was created in 1988 to service the domestic and international winemaking community.
It has since expanded to service food and beverage manufacturers, providing grape-derived products to beer, wine, spirit and confectionery manufacturers in Canada, USA, Japan, Thailand, Malaysia and Indonesia.
Australian Vintage Chief Marketing Officer Tom Dusseldorp said, “The investment from Australian Vintage in transforming Austflavor to AUSGRAPE cements our commitment to improving the quality and enjoyment of grape-derived products for Australia and the rest of the world.
“As the market leaders in no and low alcohol, the evolution of the brand will see Australian Vintage strengthen its share of the category, as well as growing its share of Grape Concentrate and Single Strength Grape Juice segments. Following on from the company’s success in the Canadian and Japanese food and beverage markets, we see growth opportunities for grape-derived products in China, Thailand and India,” Dusseldorp said. The company is a Sedex member and recent recipient of BRC AA+ accreditation.
AUSGRAPE Manager Rob Merrick said, “Our dedicated and passionate team of experts has over 35 years’ experience creating grape-derived products that elevate taste and colour in wine, food and both alcoholic and non-alcoholic beverages. We are constantly upgrading our state-of-the-art facility to ensure we have the industry’s most advanced technology allowing us to create unique and exclusive products for our customers and our BRCGS AA+ accreditation shows our commitment to food safety.”
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