Wine carry pack

Amcor has released six-bottle wine carton packaging.

The VinPorter corrugated carton uses a one-piece design and perforation system to rapidly and safely transform into a branded six-bottle consumer carry pack.

Delivering a complete supply chain solution, VinPorter was specially developed for wine makers who wish to offer a six-bottle wine carton that provides enhanced wine range branding and improved retail display effectiveness. The carry pack provides potential for a retail display that encourages consumers to 'mix n' match' a choice of similarly branded wines to increase multiple bottle purchases.

VinPorter's innovative design enables it to function as a shipper, point-of-sale display and consumer carry pack all-in-one and is suitable for use by Australian wine producers for both domestic and export shipment of wine bottles in six-bottle cases.

Some of the benefits of the VinPorter design include: bottle protection during transit due to integrated divider and carry handle system; single-handed carrying of open or unopened six-bottle carton by consumers; in-built perforations, enabling floor standing retail display to be assembled faster without the need to cut open the box or unpack the bottles; replaces or complements retailer six-bottle cardboard or fabric carry packs with wine producer branded pack while still allowing consumers to mix and match multiple varieties; lower material usage and manufacturing cost than using a separate carry pack, reducing overall environmental impact of the pack and ability to be erected using conventional machinery and can be packed in existing wine filling facilities.