In 2007, Mintel reported 900 new cranberry product launches and 223 introductions in the first quarter of 2008.
As consumer demand drives new product development, a broader range of applications, from cereals and trail mix to ready meals and salad toppings is being observed.
Ocean Spray ITG’s portfolio of ingredients includes sweetened dried cranberries (SDCs), BerryFusions Fruits, cranberry puree and 90MX powder. SDCs and BerryFusions Fruits are particularly well suited to baked goods, cereals, cereal bars, trail mixes and chocolate. They offer processing advantages because they withstand high temperatures, maintain fruit integrity and offer comparable health benefits to cranberry juice.
Phone: 02 9144 2300
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