Uncle Tobys breakfast cereals first major range to pass new health claims nutrient criteria

The Standard for Nutrition, Health and Related Claims became law on 18 January 2013. The Standard creates stricter controls about on-pack nutrition content claims and health claims and restricts the use of health claims to just those foods and beverages which meet specific levels of both positive and less desirable nutrients, measured in the nutrient profiling scoring criterion.

All 44 breakfast cereals in the Uncle Tobys range have now been confirmed as meeting the nutrition requirements of the new government food standard which determines whether products can make health claims. The Uncle Tobys range is the first of the top three breakfast cereal ranges to fully comply.

The announcement is the culmination of a five-year program to reduce saturated fat, sugar and sodium across the Uncle Tobys range while increasing wholegrain and fibre.

Uncle Tobys Nutrition Manager, Nilani Sritharan, said recipe changes mean the Uncle Tobys range is now using 67 tonnes less sugar and 2.5 tonnes less sodium, while adding 193 tonnes more wholegrain and 13 tonnes more fibre each year.