ProductRecall^nz goes live in New Zealand today

ProductRecall^nz goes live in New Zealand today. More than 100 companies have registered for the online tool and developer GS1 New Zealand expects hundreds more to register soon.

The tool has been designed to give businesses “fast, easy-to-use processes for notifying their trading partners and for receiving such notifications” if a product needs to be recalled from the marketplace.

It has been developed by GS1 New Zealand along with the Food and Grocery Council, the Foodstuffs Group and Progressive Enterprises. The Ministry for Primary Industries has had regulatory input into the design.

“This service draws on the global GS1 System for identification and e-commerce to give Kiwi businesses a best-practice solution to the age-old, and often painful, problem of product recalls,” said GS1 New Zealand Chairperson Colin Robertson. “ProductRecall^nz notifications will be targeted, precise and immediately actionable, replacing the ad hoc and time-consuming processes which many companies have relied on till now.”