Produce exporter to open Asian export division

Perfection Fresh Australia is set to open an Asian export division in Singapore in June 2013. The food producer and exporter has appointed experienced fresh produce and retail executive Malcolm McLean to lead its Singapore operations as General Manager Exports (Asia).

McLean has 17 years’ experience in the retail and export sectors and will oversee the procurement and sales of Perfection Fresh specialty and commodity lines in the region. He is the company’s first overseas-based employee.

The expansion is part of the company’s five-year strategic plan to operate from a central location in the Asia-Pacific region, CEO Michael Simonetta said.

“The Asia-Pacific region is a major growth area for exporters due to Asia’s rising middle class,” Simonetta said. “From a permanent base in Singapore, we will be better placed to service existing clients and access new customers.

“There has been an evolution in food consumption throughout Asia in recent years. Consumers are demanding more fresh fruit and vegetables and quality produce that meet food safety standards. Australian-grown produce ticks all those boxes.”