Peters appoints new Chief Executive

Ice cream manufacturer Peters has appointed a new Chief Executive. Stephen Audsley has been appointed to the role as part of the transition of Peters from Nestlé to Pacific Equity Partners (PEP), following PEP’s acquisition of Peters in August.

Juan Reyes has been overseeing the management of Peters since 2008 and will return to Nestlé when Audsley commences the position.

For the last four years, Audsley has been the Chief Executive of Breville Group. During this time, the company developed and implemented its ‘food thinking’ and ‘simple moments of brilliance’ concepts, which saw the company increase its market share and profits in the home appliance and food segments in Australia and internationally.

“I am delighted to be joining this iconic Australian brand. Peters has a strong team and a world-class manufacturing facility,” Audsley said. “I am looking forward to working with the team to fully realise Peters’ growth potential through further developing our channels to market, taking advantage of our heritage and creating new products that appeal to a broader, deeper customer base.”