More are going organic

A survey conducted by Newspoll has revealed that 61% Australian grocery buyers buy some organic products. 

The survey was commissioned by the Organic Federation of Australia and was conducted nationally among 966 main grocery buyers.

A previous survey, conducted in 2003 by the University of Central Queensland, showed that 43% of consumers purchased organic products. “This is a 50% increase in buyers in five years and confirms the other data that ‘organic’ is the fastest growing food category in the world,” Andre Leu, chairman of the Organic Federation of Australia stated.

“The organic industry is emerging from a small niche to a significant part of the Australian food industry. A recent report showed that it is worth over $600 million. When we add flow-on industries such as the compost industry that is worth over $400 million, it is easy to see that the organic industry is worth over a billion dollars to the Australian economy.”