Exponential growth forecast for Chinese processed food market

According to a recent RNCOS research report, 'Chinese Processed Food Market Analysis', the Chinese processed food market has been experiencing exponential growth for the past few years. During the tough economic conditions, the consumption of processed food grew at double-digit rate. At the end of 2009, the sales of processed food reached an estimated value of RMB 4.5 trillion. It is expected that this market will grow more rapidly in coming years in the backdrop of increasing demand for various processed food products from affluent consumers. RNCOS estimates that the Chinese processed food market will continue to grow at a CAGR of 33% during 2010-2013.

The changing diet preferences of Chinese consumers will be the major driver of the processed food industry. Growing wealth of urban and rural consumers are making them more health conscious and adding more healthy food products into their daily diet menu.

The report has identified the important processed food segments and studied the consumption pattern in each segment extensively. The report has found Processed Meat as a highly growing segment in the Chinese processed food market. This segment will continue to be a leading segment with the highest CAGR of 16% in the next 3-4 years.

The report also explains the latest emerging trends in the processed food market and highlights how leading industry players are trying hard to meet the rapidly changing taste preferences of Chinese consumers. It also highlights how modern retail formats are playing an important role in creating demand for processed food in the country.

'Chinese Processed Food Market Analysis' provides extensive research and objective analysis of the growing processed food industry in China, its structure, past and current performance and demand potential. The report gives detailed information of consumption patterns on key processed food segments including: processed meat, dairy products, fish and seafood products, fruit and vegetable juice and ready meals products. The report also gives insight into the future prospects of each segment. The report further throws light on the prominent market players operating in the Chinese processed food market.

For more information, visit: http://www.rncos.com/Report/IM268.htm.