Australian Made urges govt to support CoOL

The Australian Made Campaign has called for the government to commit to stronger support for country-of-origin labelling (CoOL) in the lead-up to the election.

“The Australian brand is one of the most powerful assets available to our businesses in global markets, but unfortunately the value of this seems to have been consistently underestimated in government and bureaucratic circles for many years,” said Australian Made Campaign Chief Executive Ian Harrison.

“A stronger focus on country-of-origin branding using Australia’s registered country-of-origin trademark - the Australian Made, Australian Grown logo - would help support manufacturers, farmers and processors producing genuine Aussie products.

“In an environment where increased costs and a high $AUD have seriously undermined the competitiveness of many Australian products, country of origin is an asset we should be driving much, much harder.

“There is more than enough public benefit associated with the Australian Made, Australian Grown logo to justify a much deeper, strategic partnership between the government and the campaign behind the logo.”

The Campaign has also called for steps to reduce consumers’ confusion about CoOL laws in Australia.