Asian consumers more optimistic than Westerners about bakery and chocolate

Asian consumers have a more positive attitude about the future of bakery, patisserie and chocolate than their Western counterparts, according to recent research conducted by InSites Consulting for Puratos.

Puratos said consumers across the globe are becoming increasingly sensitive about how food is produced, so transparency and authenticity play a key role in the sourcing, development and production process of food products.

The research also uncovered a paradox: consumers want food to be beneficial to their health, but they also want to be able to indulge. Puratos attributed this to consumers’ increased awareness of food leading to a more critical attitude.

The research was conducted in 14 countries - USA, Brazil, Mexico, France, UK, Belgium, Germany, Turkey, Russia, Spain, Italy, China, Japan and India - with the goal of enhancing customer knowledge of macroeconomic and consumer trends impacting the bakery, patisserie and chocolate sectors.