MEQ Probe has launched MEQ LIVE, a technology that allows breeders, farmers, feedlot operators and sale yards to measure the meat quality and yield of a live animal while reducing carbon emissions within the industry.
Using proprietary technology, the product determines the marbling and yield measures in cattle, providing the beef industry with the data needed to realise the value with minimal environmental impact. It has been refined in partnership with beef producer Harmony Fine Foods, where the technology has been in use over the past several months.
The product captures marbling and yield data in living animals through machine learning technology to predict how much value an individual animal will bring. The data may be used to fine-tune feeding programs to optimise for the best eating quality and increase profits, select prime cattle for breeding programs and understand how animals’ genetics drive future profitability. In turn, beef processors and brand owners may harness this data to forecast sales, optimise consistency and drive greater proof points to underpin their brands.
MEQ LIVE can be used to complement the MEQ Probe, which is used by to verify meat-eating quality from carcasses during the production process.
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