Compostable packaging reflects brand ethos of organic energy foods manufacturer
German brand Jäger und Sammler produces energy bars that are 100% organic, gluten free and contain no added preservatives or flavour enhancers. The energy bars are available in three flavours - fruity (suitable for vegetarian diets), fiery (suitable for vegan diets) and hearty, which contains red deer jerky and is the first energy bar in Europe to introduce dry meat suitable for paleo (extreme high protein) diets.
When choosing packaging for the bars, manufacturer Die Kraft des Urstromtals (‘The Force of the Glacial Valley’) looked for wrapping which supported the ethos of the brand. They chose Innovia Films’ compostable, flexible material, NatureFlex.
According to the company, NatureFlex was chosen for the packaging as the film begins life as a natural product - wood - and breaks down in a home compost bin or industrial compost environment within a matter of weeks. Yet it also offers advantages for packing and converting, such as inherent deadfold and antistatic properties, resistance to grease and oil, good barrier to gases, aromas and mineral oils and a wide heat-seal range.
Ivan Perez, co-founder of Die Kraft des Urstromtals, outlines why they selected NatureFlex:
“As our Jäger und Sammler bars are 100% organic, the wrapping should also have cutting-edge characteristics. Innovia Films’ NatureFlex fits the bill perfectly for us. The compostability of this film, in combination with it being manufactured from renewable resources, is exactly what we were looking for in our approach towards healthier food where no harm is caused to the environment.”
NatureFlex films are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging. The wood pulp is sourced from managed plantations. The renewable biobased content of NatureFlex films is typically 95% by weight of material according to ASTM D6866.
“We are delighted that our compostable film, NatureFlex, is helping meet not only our customer’s needs from a packaging perspective, but also supporting the ethos behind the creation, development and marketing of the Jäger und Sammler energy bars,” commented Joachim Janz, sales account manager, Innovia Films
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