'Bottled water with a conscience' chooses aluminium over plastic

Inspired by a documentary that highlighted the environmental challenges posed by plastic bottles, Jess Page and Nicole Doucet launched Green Sheep Water - ‘the bottled water with a green conscience’.

“Studies show that Americans use about 1500 plastic water bottles every second, and only about 30% of those bottles are recycled - the rest end up in landfills and oceans,” explained Page. “While re-usable water bottles are optimal for the environment, they are not always practical in our consumers’ busy lives.”

So Green Sheep Water selected infinitely recyclable, 473 mL aluminium bottles made by Ball Corporation as the packaging for their water.

“After nearly three years of working together to create the right package, we are excited that Green Sheep is launching its water in Alumi-Tek bottles, which are 100% recyclable, chill faster and are reclosable,” said Bruce Doelling, vice president, sales, for Ball’s metal beverage packaging division, Americas. “With sustainability at the core of the Green Sheep brand, the new bottles also have a premium look without the need for a wraparound label.”