Mapping a path for wine sector prosperity in Australia

Australian Grape & Wine and Wine Australia launched the One Grape and Wine Sector Plan at the Wine Industry Update 2024 in Adelaide on 2 August 2024.

Developed to support the sector’s recovery from a period of ongoing challenges, the plan charts a path of action and reflects the sector’s resilience and commitment to a prosperous future.

It provides the framework for collaborative and coordinated action for the sector, as well as a roadmap for achieving the sector’s goals and vision articulated in Vision 2050.

Australian Grape & Wine Chief Executive Officer Lee McLean said the plan’s development is the result of extensive consultation across the entire sector.

“Grapegrowers, winemakers, exporters, industry associations, researchers, business and suppliers have shared their views, insights, aspirations, concerns and expectations on the challenges and opportunities for the sector,” McLean said.

“As a result, the plan launched today provides greater linkages to existing plans, such as Vision 2050, demonstrates stronger industry leadership, collaboration and coordination, and provides practical action and guidance for all.”

Six key themes shape the roadmap:

1. Our place and product.
2. Our consumers, customers and community.
3. Our markets.
4. Our sustainability.
5. Our people.
6. Our systems and infrastructure.

Wine Australia Chief Executive Officer Dr Martin Cole said the time for action is now to collectively recalibrate the path to sector prosperity.

“The breadth of the Australian grape and wine sector is its strength; from family-owned grapegrowers, commercial and premium winemakers, to vertically integrated businesses and corporates. The strength of the plan lies in our ability to share the load to optimise the opportunities ahead,” Cole said.

“But success is dependent on action: collaboration and shared responsibility, to learn from the past, acting on the challenges of today, to set the course for sector success.”

Incorporated into the plan are the sector’s urgent priorities and the actions that Australian Grape & Wine and Wine Australia have committed to taking. The two organisations are embedding key actions within their respective plans for the coming years and will continue to work with all parts of the sector to forge the path to its vision.

The One Grape & Wine Sector Plan can be downloaded from agw.org.au or wineaustralia.com.

Image credit: iStock.com/courtneyk